The NMSA serves the industry by creating a group of professionals who have all met standardized criteria, signed a code of ethics, and created a plan to serve the industry at a higher level of professionalism. Meeting planners and industry firms will be able to choose a member of the Alliance confidently, knowing they are dedicated to the highest standard of professionalism.

The NMSA serves the speakers and consultants by creating a forum for their shared leaning, advanced training and improved skills. Educational event will provide educational, social and business networking opportunities.

The apprentice and corporate trainer will have an opportunity to learn from the top established industry experts. Mentoring, education, workshops and networking opportunities will give new educators a place to learn valuable lessons, thus removing meeting planners and multifamily firms from the mentoring role.